FAQ Piano Tuner Newsletters

Q.How does this turn key marketing system work?

A. The newsletter e mails are already written and ready to send. You will be given a personalized link to a web page on Cool Stuff For Musicians where you can enter the customers information. (you can also put the web form on your own web site if you like. This is highly recommended)  Once they are in the system, they will receive the monthly newsletters. The first person you should sign up is yourself, so you can see what newsletters your customers are getting.
The newsletters are generally a paragraph or two and the subject matter is mostly about the benefits of music, a couple about how to maintain the value of their piano, or interesting links that relate to the piano etc. The content is secondary to the fact that your customers will see your name and remember who you are. One of the greatest benefits of this system is that your customers have a very easy way to forward your information.The system also keeps the marketing “funnel” full. For example, about 18 months ago while tuning an elderly lady’s piano, the visiting nurse came to care for her. The visiting nurse has a Mason Hamlin Grand piano, which she was giving to her daughter. Long story short, I put her on my newsletter list and 18 months later turned into a $22,000 restoration job. The newsletters work. There are people who want your products and services, but may not be in a position to buy today… but will be in a few months. Newsletters let them know how to find you. When your customer thinks “piano” or is in a “piano” conversation, they will think of YOU!

Q. How much customer information should I put on the web form?

A. As much or as little as you wish. It is mandatory that you enter their first name and e mail address at minimum. Anything additional is up to you. If you are building your customer database, and have your own database system, the more info you enter, the more complete your database will be.

Q. But Dave, I don’t have email addresses.

I understand more than you know. Neither did I when I started doing this. I added little by little, over time.  A few more each day adds up very quickly. The important thing is to START NOW. Don’t wait!

Q. Can I access my database?

A. Yes. Your database will be sent to you upon request in either a “CSV (Open in Excel)” format or “ZIP (CSV format in zip archive)”, your choice. You can then download the information into your own personal database for your own use.

Q. Will the information in my database be safe?

A. Absolutely. When you enter the info, it is “tagged” as your customer. This information is YOUR property. It will never be sold or used in any way without your express permission. It is stored on an internet “cloud” type system, so computer crashes or other disasters are out of the picture. If your computer crashes and you loose all your data, whatever data you have entered into this system is easily retrievable.

Q. But Dave, you are a piano tuner with my customer data base at your finger tips. How do I know I can trust that you will not try and steal my customers?

(1.) My first newsletter subscriber was the Vice President of the NJ Chapter of the PTG. We cover the same areas for our service, and overlap once in a while. If anyone should be concerned, it would be him. That was his last concern, as we have done business together in many forms over the years.
(2.) Since I have been using this newsletter system for my own customers, I send out over 1,800  newsletters a month, and the list grows with every tuning and every person I meet who has a piano. Do you really think I need more tunings? The answer is NO.
(3.) I am trying to build a subscription business, not a piano business. (I have already built the piano business) My credibility and honesty are my most valuable assets in this endeavor. It would be too stupid for words to jeopardize your trust.
(4) If, however, you would like to buy your own version of the software I use to accomplish this, and “do it yourself”, Click Here

Q. How long will this take to set up, and what does it cost?

A. It will take about  14 business days or less. I will need a photo of you, your banner, your logo, whatever you want to put on each customized email. You and I will work together to set up the look of your e mails. Once that is set up, we can launch the program at will.
Customer entry into this system varies, due to the new e mail laws. We may need to manually enter them in some cases.

Q. What does it cost?

A. Set up fee for the look of your e mails is $127. This fee includes the first 3 months to give you time to populate your list.  This fee can be spread over up to 12 months if you wish.
Data entry (If you want us to do it) to be determined depending on how much data per customer and how many customers. Minimum data required per customer is the first name and e mail.
The monthly fee for this service starting on the 4th month is $47 per month.

Q. Is there a limit to the number of customers I can put on my list for $47 per month?

A. Up to 2,000 customers is $47 per month. 2,000 – 3,000 is $57 per month, 3,000 – 10,000 is $67.

Q. How do I make payment?

A. Payment is made via Debit or Credit Card automatically each month for the $47 monthly fee. The one time $127 set up fee can be paid at once or spread over up to 12 months.

Q. How do I start?

A. Get your free sample newsletter by filling out the form. Click Here to get to the form. If you have already filled out the form, I will be in touch with you soon.

If you have further questions, my email is

Email: dave@esteypiano.com

Phone: 1-800-ON A PIANO (1-800-662-7426)